Benefits of Coca-Cola Mobile Marketing

Examples of Coca-Cola Mobile Marketing had been introduced by the previous articles, including MyCokeRewards, 2010 Winter Olympic Games-themed Program and WSJ interactive video advertisments. But what the benefits are??

1. Mobile Marketing enabled Coca-Cola to have interactive communication with consumers without any location limitation.

2. Deliver brand messages to consumers with lower cost, and also obtain higher response rates on the above Coca-Cola mobile marketing campaigns.

According to information from Harte-Hanks' Aberdeen Group, MyCokeRewards achieved 5.2% click-though rate with the mobile advertisement campaign and average 9% participation rate in My Coke Rewards mobile program.

A series of Mobile Marketing campaigns enabled Coca-Cola to understand the best way to keep those consumers engaged and built those long-term relationships.

Source : Mobilemarketers