Coca-Cola Case study - My Coke Rewards & 2010 Winter Olympic Games-themed Program

As mentioned, Coca-Cola had launched mobile marketing projects to deliver brand messages and this article will introduce the mobile marketing projects implementation process in brief.

1. My Coke Rewards Account (For US Residents Only)
Customers could obtain rewards by collecting the codes on specially-marked Coca-Cola products, and track their points and activities via SMS alerts everywhere. User-friendly interface allowed customers to choose rewards with their favorite categories. Coca-cola could understand the customers' purchasing behavior and provide suitable product via analyzing relative data from this loyalty program.

2. 2010 Winter Olympic Games-themed Program

Coca-Cola will promote the co-branded mobile campaign to feature high-profile Olympic champions and contenders known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, and “mobile media and digital experiences.

By working with NBC to support a custom WAP site, Coca-Cola lets audiences brings fans into the Vancouver experience by playing energetic, familiar sounds related to the Games like air horns and cowbells and the sounds associated with drinking a Coke—ice clinking, pouring, the first 'ahh'—right on their iPhone and iPod touch.

Source : MyCokeRewards, MobileMarketingWatch