Mobile Marketing is meant to describe marketing with mobile device, such as mobile phone and PDA. Marketers could utilize series of solutions to communicate with audiences. For examples, Short Message Service (SMS), Multimedia Messaging Service (MMS), Wireless Application Protocol (WAP) and QR Code (Quick Response Code). According to the report published by Forrester, which is on June 2010, about 74% of online retailers either already have or are developing a mobile strategy to deliver brand messages to their target audiences with lower costs.
As the largest global soft drink manufacturer, Coca-Cola has been launched mobile marketing projects to match up with their marketing campaigns. Incontestably, that could help Coca-Cola to enhance customer relationship.
Source : MobileMarketingWatch
