Coca-Cola Case study - Interactive Video Advertisement

Because of the rapidly increment of Apple devices usage, Coca-Cola has launched full-page interactive video advertisements for WSJ (Wall Street Journal) iPad Application users.

Let's pay attention to the following screen captured description of Coca-Cola pop-up advertisement:

Here is the front page of the Wall Street Journal application, there is a small Coca-Cola advertisement on the bottom left hand side.

When a user clicks on the advertisement, it expands and users can get more information about "Live Positively" campaign by click on the “learn more” button.

Moreover, Coca-Cola is also running a full-page advertisement via the application to show the exact calorie information and giving consumers choices between low-calorie, no-calorie and naturally sweetened beverages.

Here is a screen captured of the full-page advertisement:

I considered that is not only advertisement for Coca-Cola’s product, but also deliver brand message for the consumers – Coca-Cola keeps in mind on your healthy needs.

Source : MobileMarketers

Coca-Cola Case study - My Coke Rewards & 2010 Winter Olympic Games-themed Program

As mentioned, Coca-Cola had launched mobile marketing projects to deliver brand messages and this article will introduce the mobile marketing projects implementation process in brief.

1. My Coke Rewards Account (For US Residents Only)
Customers could obtain rewards by collecting the codes on specially-marked Coca-Cola products, and track their points and activities via SMS alerts everywhere. User-friendly interface allowed customers to choose rewards with their favorite categories. Coca-cola could understand the customers' purchasing behavior and provide suitable product via analyzing relative data from this loyalty program.

2. 2010 Winter Olympic Games-themed Program

Coca-Cola will promote the co-branded mobile campaign to feature high-profile Olympic champions and contenders known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, and “mobile media and digital experiences.

By working with NBC to support a custom WAP site, Coca-Cola lets audiences brings fans into the Vancouver experience by playing energetic, familiar sounds related to the Games like air horns and cowbells and the sounds associated with drinking a Coke—ice clinking, pouring, the first 'ahh'—right on their iPhone and iPod touch.

Source : MyCokeRewards, MobileMarketingWatch